Our Portfolio

Agile Vendor Software Deployment

Customer:


North America’s largest providers of outdoor recreation media, services, and clubs

Project Objectives:

  • Migrate two major web sites from a custom/PHP-based environment to a state-of-the-art,  dotNet based web content management system
  • Build a standard set of templates and widgets that would allow for rapid development and deployment of new content, features, landing pages
  • Enable more effective SEO and SEM
  • Increase sales of product and services through better/faster A:B testing
  • Enable customized content based on user profiles

Approach:

  • Utilize an Agile/Scrum, fixed price per Sprint, approach to vendor deliverable milestones
  • Develop and deploy an Agile collaboration tool to support site development
  • Introduce and train client and vendor staff in Agile/Scrum development
  • Use Agile to design, develop, and deploy two major B2C websites
  • Train SEO and Editorial/business staff in Agile Story writing
  • Build core set of widgets and backend-CRM interfaces that would meet most of the requirements for ~50 other sites
  • Enhance SEO/SEM uncharacteristic of the two sites
  • Develop enhanced revenue generation approaches for monetizing site content
  • Train business and technical staff
  • Deploy sites in Beta to solicit consumer feedback – and to market the sites
  • Deploy sites into production

Results:

  • In just three months FitforProjects :

    • Trained technology and business staff in Agile
    • Train developers in new WCMS technology
    • Developed over thirty major widgets – plus backend CRM interface APIs
    • Developed and deployed two major magazine web sites
  • Fixed price Agile Sprints gave the client a unique blend of budgetary predictability and business flexibility
  • Demonstrated 100%+ productivity increase between first two sites
  • Time to create sites reduced to ½ of the traditional development practices.  Future sites estimated  at 2/3rd effort (down to approximately 6 weeks per site)
  • 80% reuse of widgets and templates
  • Developed several innovative approaches to Agile that dealt effectively with:

    • Joint vendor/internal developer teams
    • Distributed development
    • QA at a Sprint and Product Release level
    • Technology interdependencies
  • Project managed the teams all the way through successful deployment and PM turnover to the client staff

What the Client Said:

FitforProjects surpassed all our expectations … We especially found their Agile development approaches invaluable for rolling out new web sites at a very rapid pace.    I highly recommend them for anyone who needs to move quickly on business-critical projects.

Joe Daquino, SVP Online Marketing

Download a copy of this Case Study here.

About FitForProjects

Based in San Francisco, we specialize in dramatically improving organizational performance by utilizing pragmatic analytics and advanced project management techniques.

Contact Us

Need to contact Us? You can send an email to via LinkedIn or Facebook