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Software Selection and Deployment – DAM

Customer:


The world leader in 3D design, engineering, and entertainment software.

Project Objectives:

  • Enable re-use of assets instead of re-creation
  • Share ideas, concepts, and imagery across offices in over 30 countries
  • Save costs on marketing asset development
  • Insure proper/legal use of creative assets and other intellectual property
  • Create a single place to go to find digital marketing assets

Approach:

  • Develop a business case with input from key stakeholders from 15 different countries and obtain senior management support
  • Drive a global vendor selection process, involving stakeholders on three continents
  • Define/develop/adapt required business policies and processes
  • Hire and train DAM administrators
  • Develop implementation strategy and detailed plans – staggered global roll-out including training of internal and external users world-wide
  • Deploy and train world-wide staff

Results:

  • Developed solid business case for a global implementation – approved by the CMO
  • Vendor selected with finalized contract within two months
  • Successful first global pilot within 10 weeks
  • One year after project start: 7000 assets, 1000 users in 35 countries – The DAM solution is the single place to look for marketing assets
  • Improved intellectual property protection and adherence to asset usage requirements – significant reduction in legal expenses
  • Project managed the teams all the way through successful package implementation

What the Client Said:

FitforProjects provided an excellent framework and structured methodology to get us through this project phase and ensure global adoption of the new practice. Their team members worked smoothly and seamlessly across the different time zones and provided outstanding service. They are the best boutique consulting firm I have worked with and I am happy to recommend them.

Sr. Director, Marketing Intelligence and Operations


Download a copy of this Case Study here.

About FitForProjects

Based in San Francisco, we specialize in dramatically improving organizational performance by utilizing pragmatic analytics and advanced project management techniques.

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