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Vendor Selection, Systems Design, Development and Deployment – WCMS

Customer:


Fortune 500 Software Development Company

Project Objectives:

  • Reduce cost of sales through through more effective marketing assets
  • Increase usage of sales and marketing materials by field and channel partners
  • Provide visibility into worldwide asset creation and usage
  • Minimize duplication of effort and resources in asset creation
  • Standardize sales/marketing asset tracking

Approach:

  • Identify technology options for a world-wide system to support several key marketing business processes that support management of asset  identification, development,  and localization
  • Prepare a detailed RFP annd submit to a short-list of vendors
  • Manage the design and development using an Agile Methodology
  • Train administrative staff
  • Deploy the system, world-wide

Results:

  • Reviewed three major technology approaches and decided to deploy in a hosted SharePoint environment
  • Selected third-party project management SharePoint add-ons
  • Completed all development in just two, 2-week Agile Sprints
  • Global roll out completed in three months
  • Avoided custom coding – resultant system is standard SharePoint and pmPoint
  • Business Results:

    • Greater predictability into asset delivery, enabling improved budget and resource scheduling
    • Increased consistency via single source for tracking marketing assets
    • Improved efficiency via standardizing process
    • Holistic view and Insight to management on global asset development
    • Transparency and accurate communication

What the Client Said:

FitforProjects Agile development approach was highly effective and we ended up with a Marketing Asset Tracking System that really meets our needs now and is set up in such a way that it will be easy to adapt to our future needs. More importantly, our internal customers (who have high expectations) in offices around the world are embracing the system and adoption has been very good. I highly recommend their project management approach, their ability to manage external vendors and last but not the least I really like to work with them.

Sr. Manager Marketing Enablement, Marketing Intelligence and Operations

Download a PDF version of this case Study here.

About FitForProjects

Based in San Francisco, we specialize in dramatically improving organizational performance by utilizing pragmatic analytics and advanced project management techniques.

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