Agile Marketing Campaign Development




For the past couple of years FitforProjects has been involved in the management of projects where we are helping companies select and deploy marketing technologies – these tools are helping companies increase their marketing agility as they move to online and social media driven business models. Interestingly, we are using ...

Back to the Future: The Rise of Departmental Computing … 21st Century Style




In the past couple of years I have been noticing a distinct trend, especially in marketing and sales organizations, towards developing departmental IT capabilities. In some cases, this has extended beyond just a few web site developers to having a true “IT Department” responsible for development and maintenance of core ...

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